How a Small Brand Became My Biggest Teacher
What six years at a small business taught me about branding, leadership, and building from the ground up — lessons I carry with me as I start a new chapter.
👋🏼 Hello, I'm Sijia
A UX Designer with a marketing brain and a heart for storytelling.
Always thinking about why it matters and how to make it better.
6 years in branding and marketing
From strategy to delivery.
UX designer in progress
Hands-on projects and research.
Strategy and empathy
Decisions guided by users and goals.
Featured Work
A selection of projects showcasing UX design and marketing strategy work
UX Design
Luna Log
A cycle-aware wellness app that helps users track their menstrual health with personalized insights and AI-powered recommendations.
UX ResearchProduct DesignPrototypingUser Testing
Brand & Marketing
Online Academy Platform
Strategic brand foundation and go-to-market planning for a niche education platform, including team building and comprehensive marketing strategy.
Brand StrategyTeam BuildingGo-to-MarketContent Strategy
How I Work
My approach combines strategic thinking, user empathy, and practical execution to create meaningful digital experiences.
Step 1
Research & Discovery
Understanding users, business goals, and market context
Step 2
User-Centered Design
Creating solutions that solve real problems for real people
Step 3
Visual Design
Crafting interfaces that are both beautiful and functional
Step 4
Collaboration
Working closely with developers and stakeholders
About
Hello, I'm Sijia — part strategist, part storyteller, and now a UX designer in progress. I spent six years growing a luxury brand in Singapore, building systems from scratch and leading strategy. Now, I use that experience to design products that work better for the people who use them.
- Brand and content strategy
- Creative operations
- UX research and design
Blog
Notes from my journey: UX lessons, career pivots, and the messy middle where ideas take shape.
What I Built in 48 Hours: My First UX Portfolio
How I built and launched my first UX portfolio in just 48 hours — with zero coding experience and lots of help from AI!