Hello, I'm Sijia

I'm a UX designer with an unconventional path. After 6 years in marketing and brand management, I discovered that my true passion lies in shaping the entire user experience — not just driving people to products, but making those products worth using.

With a background in marketing, I understand the entire customer journey from acquisition to retention. I've built brands, streamlined operations, and led teams, which allows me to design solutions that balance user needs with business goals.

I've worn many hats — from being the first marketing hire to managing P&L, from conducting user interviews to presenting to stakeholders. This versatility taught me to see problems from multiple angles and find solutions that work for users, businesses, and development teams alike.

Today, I combine formal UX training with real-world business acumen to create experiences that users love and businesses can sustain. I'm particularly passionate about leveraging AI tools to accelerate design workflows and deliver value faster.