Hello, I'm Sijia 👋🏼
I'm a UX designer who connects the dots between what users need, what businesses want, and what's actually possible to build.
I approach design with a balance of empathy, strategy, and pragmatism — asking the right questions, spotting gaps others miss, and turning insights into solutions that work in the real world. My background across branding, marketing, and operations means I think beyond the interface, considering both the human experience and the bigger picture.
How I work
Clarity first
I focus on understanding the problem before thinking about solutions.
Designed for reality
Ideas are only valuable if they can be executed and sustained.
Value-focused
I measure success by impact for both users and the business.
What I bring
Cross-disciplinary thinking
From branding, operations, and design
A systems mindset
For spotting inefficiencies and connecting the dots
User empathy
Paired with practical decision-making
Adaptability
From working across multiple roles and responsibilities
Outside of work
Dog mum life
Daily walks, treat negotiations, and the occasional muddy adventure.
Learning mode
Currently diving into UX research, design tools, and product thinking.
Food enthusiast
From hawker favourites to slow weekend cooking.
Coffee rituals
Always black, always intentional.
Let's work together
I'm always interested in new opportunities and collaborations. Whether you have a project in mind or just want to chat about design, feel free to reach out.