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Hello, I'm Sijia

I'm a UX designer with 6 years in marketing and brand strategy. After building brands, leading teams, and driving growth, I moved into UX because I wanted to shape the whole experience—not just drive people to products, but make them worth using.

My background means I design with business context. I understand funnels, retention, and what actually ships. I've been the first marketing hire, scaled teams, run user interviews, and presented to stakeholders—so I see problems from multiple angles and design for users, business, and dev teams alike.

I'm particularly interested in tech startups, consumer products, and edtech—spaces where business viability and user experience have to coexist.

Sijia's profile

Skills & Tools

UX Design

  • User Research & Testing
  • Wireframing & Prototyping
  • Journey Mapping
  • Information Architecture

Design Tools

  • Figma
  • Miro
  • Google Analytics
  • AI Tools (ChatGPT, Claude, Figma Make, v0, Lovable)

Marketing Edge

  • Product Marketing
  • Brand Strategy
  • A/B Testing
  • Marketing Analytics

Experience

UX Design Bootcamp (Graduate)

General Assembly | Sep 2025 - Nov 2025

  • •Intensive 12-week program: User Research, Design Thinking, Prototyping, Usability Testing
  • •Completed 4 hands-on projects including mobile app design and responsive web applications

Marketing Manager

Imperial Harvest | 2018 - 2024

Built marketing team from the ground up and shaped how the brand communicated across digital and physical touchpoints. Led two website redesigns that increased conversion by 35%, and introduced the design standards and systems that supported long-term growth.

View My WorkGet in TouchView Resume

Recommendations

"Sijia led our research efforts with exceptional clarity and confidence. Her dependability truly anchored the team. She brings fresh perspectives, welcomes feedback, and collaborates with a genuinely positive attitude. Versatile in both UI and UX—any team would be lucky to have her."

Carine C.

UX Designer | General Assembly

"Sijia led the UX efforts with exceptional clarity, structure, and thoughtfulness. Her confidence during client presentations and ability to articulate ideas clearly builds immediate trust. Calm, dependable, and always ready to support the team—a well-rounded UX practitioner with strong instincts."

Jeremy O.

UX Designer | General Assembly

"Sijia brought strong visual clarity as UI Lead, setting up a well-structured design component system for the team. She displayed thoughtful design judgment and a keen business mindset, translating ideas into professional, user-friendly solutions that meet both business and user needs."

Rachel L.

UX Designer | General Assembly