Selected Work

A collection of UX design and marketing strategy projects that showcase my approach to solving complex problems through research, strategy, and thoughtful execution.

UX Design Case Study

Luna Log

A cycle-aware wellness app that helps users track their menstrual health with personalized insights and AI-powered recommendations. This concept project demonstrates comprehensive UX research, user testing, and iterative design processes.

UX ResearchProduct DesignPrototypingUser TestingFigma

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Role

UX Designer

Duration

4 months

Brand & Marketing Strategy

Online Academy Platform

Strategic brand foundation and go-to-market planning for a niche education platform. Led comprehensive brand development, team building, and marketing strategy over 12 months before transitioning to new opportunities.

Brand StrategyTeam BuildingGo-to-MarketContent StrategyLMS Research

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Role

Marketing & Brand Strategy Lead

Duration

12 months