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About Sijia

I’m a UX designer with a background in branding, marketing, and operations. I love connecting strategy to craft — understanding why something matters and shaping it into simple, thoughtful experiences.

What I bring

  • • Brand and content strategy: clear stories that support goals
  • • Creative operations: structure for fast-moving teams
  • • UX research and design: practical, empathetic problem-solving

Principles

  • • Users and business need alignment
  • • Clarity beats clever
  • • Accessibility is table stakes

Beyond design

Vintage furniture, weekend cooking experiments, dogs, and black cold brew.