LunaLog
Designing a gentle, cycle-aware food tracker for real women in Singapore
📱 App Mockups Coming Soon
Currently in development - designs will be added as they're completed
Role
Product & Brand Designer
Lead UX/UI Design, Research, User Flows, Branding
Platform
iOS (expandable to Android/web)
Status: In Development
Deliverables
User Flow, Wireframes, High-Fidelity Prototype, Design System, Branding, Visual Design, Logo
Overview
LunaLog is a cycle-aware calorie and macro tracker made for women, designed around the real rhythms of our bodies and lives. It syncs with your menstrual cycle and recommends delicious, practical food, whether you’re cooking or eating out in Singapore, so you can eat better, feel better, and stop tracking with guilt.
After my own struggles with weight gain and confusing nutrition advice, I realised most trackers ignore what women actually need: support that adapts to our cycle, food that suits our real life, and an approach that helps us be kinder to ourselves. LunaLog is designed to demystify nutrition, offer culturally relevant food ideas, and track macros in a way that feels empowering. Because eating well shouldn’t mean eating boring, going hungry, or feeling lost in diet rules.
✨ Highlights
Cycle-Aware Tracking
Adapts calorie and macro targets based on your menstrual cycle phase
Hawker Mode
Find healthier options at Singapore's hawker centers and food courts
Gentle Feedback
Encouraging, shame-free language that supports your wellness journey
Real Life Solutions
Designed for both home cooks and people who mostly eat out
The Challenge
"Most calorie trackers are clinical, restrictive, and ignore what women actually need—support that adapts to their cycle, culturally relevant food ideas, and encouragement to eat better, not less."
Pain Points Identified
No cycle syncing: Standard trackers don't adapt to period cravings or hormonal changes
Western-centric meal ideas: Food suggestions rarely fit Asian tastes or lifestyle
Guilt-driven feedback: Many apps make users feel bad for normal fluctuations
Not for non-cooks: Home-cooking is assumed, with little support for eating out
Who It's For
The Solution
High Level Goals
Track macros/calories gently, with cycle syncing
Make food suggestions that match taste, mood, and lifestyle
Use supportive, kind language
Demystify TDEE and healthy eating without diet culture guilt
Provide practical, local info (Singapore focus)
Research Summary
Research Approach
Given this is a passion project, I focused on a mix of desk research, market analysis, and lived experience:
Competitive & Policy Landscape
Reviewed apps like MyFitnessPal and Eatr, alongside Singapore's Health Promotion Board initiatives
Community & Forum Exploration
Gathered real feedback from Reddit threads about women's food tracking frustrations
Personal Lived Experience
Drawing on my own cycle-based weight shifts and tracking challenges
Anecdotal Input from Local Peers
Spoke with friends about the disconnect between 'healthy' suggestions and actual preferences
Key Insights
Tracking features in most apps don't account for cyclical mood, appetite, or energy shifts
Recommendations are rarely Singaporean or local-flavored—often using hard-to-find ingredients
Many women find tracking tedious or guilt-inducing instead of helpful
There's strong value in having supportive, phase-aware guidance and culturally relatable meals
How Research Shaped the Product
Built LunaLog around cycle syncing and phase-specific meal recommendations
Prioritized a local food suggestion system ('Hawker Mode') using HPB-backed insights
Adopted gentle, shame-free language with encouraging check-ins and mood options
User Flow
To ensure LunaLog feels intuitive and supportive, I mapped out the primary user journeys. Below are the main user flows:
Onboarding & Personalization
User signs up → Answers quick questions (cycle regularity, cooking skill, food preferences) → App syncs cycle data → (Optional) Sets goals
Daily Dashboard (Home)
See today's cycle phase + how it may affect hunger/mood → Overview of calories/macros with gentle feedback → 'How are you feeling?' mood check-in
Log a Meal
Tap 'Log Meal' → Choose: 'Cook at home' / 'Eat out (hawker/restaurant)' / 'Repeat previous meal' → App suggests meals based on preferences, cycle phase, past meals → User logs meal
View Suggestions
Tap 'Suggestions' → Filter by craving, phase, cooking skill, or hawker food → View recommended meals/snacks → Save to 'Favorites' or log immediately
Progress & Trends
View gentle graphs of weight, energy, mood, and satiety → Cycle-based patterns highlighted → Encouraging summaries instead of shaming
Settings & Support
Edit profile/preferences → Update cycle info or connect with wearables → Access FAQ/support
✨ Key Features
Cycle Syncing
Adapts targets and suggestions to your current hormonal phase
Personalized Meal Suggestions
Learns your taste, cooking skill, and cravings; supports both home and eating out
Hawker Mode
Healthier hawker dish finder with calories/macros
Gentle Macro Tracking
Encouraging feedback and no shaming
Quick Log
One-tap add for your own meals or hawker favorites
Mood & Satiety Check-Ins
Optional mood tracking to spot patterns
Visual Design
Design System
Color Palette
Inspired by Singapore and hormonal cycles - soft, comforting, clear
Typography
Typefaces chosen for warmth and readability
Quicksand - Headers
Inter - Body Text
Branding
Logo & App Icon
Inspired by lunar cycles and gentle curves
UI Philosophy
Designed to feel like a calming daily ritual
Final Designs / Prototype
Coming Soon
High-fidelity screens and interactive prototype are currently in development
Screens to include:
✨ Reflections
Key Takeaways
Real users value empathy and practicality over perfection
Cycle awareness and local food suggestions fill a genuine gap
Gentle design can drive long-term engagement
Simplicity and emotional honesty are powerful differentiators
Next Steps
Launch MVP for closed beta with local users
Expand hawker database and refine food library
Explore wearable integrations
Continue iterating with user feedback
Thank you for checking out LunaLog!
This passion project represents my commitment to designing with empathy and cultural awareness.